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May 1, 2012

Faith-based Marketing.

by Rev. A. J. Iovine

I remember when Mel Gibson’s “The Passion of the Christ” was in theaters. Churches were inundated with marketing materials to get church-goers to the theaters. It worked. I like that someone is trying that with Broadway musicals and plays. If they only could find a way to cut the cost of a ticket…

Trying to Fill Broadway Seats With Those Who Fill the Pews

Tom Allen, a partner in a Hollywood marketing firm that aims to attract churchgoers to movies and theater, hopes to take advantage of a “faith moment” on Broadway.

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